Mr Sael Al Waary
Bank ABC, which successfully concluded a comprehensive rebranding exercise in 2015, won a prestigious accolade at the international Transform Awards MENA 2016, held in Dubai earlier this month.
The Bank won the Silver prize for “Best Visual Identity” from the financial services sector category. The awards were organised by the UK-based Transform Magazine, which is dedicated to the global rebranding and brand development industry.
The awards recognise excellence in brand development, brand advancement and visual identity rebranding based on a number of criteria such as content, strategy, execution, type and business sector. The awards also celebrate the most innovative, creative and successful brand work across the world, including the MENA region.
The judging panel consisted of 16 branding and communication experts from the Middle East and North Africa region with extensive experience and knowledge of branding, marketing, corporate communications and advertising from various industries. This year, 68 brands were shortlisted in various categories, marking a record number of submissions in these awards.
Transform Magazine stated that the winners of the Transform Awards MENA 2016 set the standard for rebranding and brand development on both a regional and international scale.
“I am delighted with this award, which acknowledges our successful rebranding that was conducted last year to reflect our refined business strategy, new vision and mission, and our new promise to customers, a team committed to your success. The award is also a testimony of the uniqueness of our new, reinvigorated corporate identity,” said Mr. Sael Al Waary, Executive Vice President and Group Chief Operating Officer of Bank ABC.
“This recognition of the brilliance of our new brand identity verifies the great efforts we have put into this project and the great team work and collaboration between all the relevant departments and units across Bank ABC Group in order to launch a unified brand identity in the 17 countries where we operate,” he added.
“It is also wonderful for Bank ABC to get recognition beyond its core business activities. Our rebranding project has not only successfully invigorated the look and feel of the Bank’s visual perception, but has also impressed many experts in the branding world,” said Mr. Al Waary.
Bahrain-based Bank ABC is a leading international wholesale bank operating from presences across MENA, Europe, Asia, USA and Brazil and provides innovative wholesale financial products and services that include corporate banking, trade finance, project and structured finance, debt capital markets, syndications, treasury products and Islamic banking. It also provides retail banking services through its network of retail banks in Jordan, Egypt, Tunisia and Algeria.