mobile-only bank took home four awards including the coveted titles of “Best
Overall Visual Identity” and “Best Visual Identity in Financial Sector” given
by one of branding industry’s most prestigious awards.
Bahrain: ila Bank’s unique visual identity has impressed
branding experts around the world as the year-old brand won the award for the
“Best Overall Visual Identity”, Gold in “Best Visual Identity in Financial
Services” and Silver in “Best External Stakeholder Relations during a Brand
Development Project” categories at the Transform Awards- MEA, held in Dubai on
15 September 2020. ila was also highly commended for “Best Use of Typography”
at the ceremony.
This big win for the fastest growing
digital, mobile-only Bank in Bahrain powered by Bank ABC, MENA’s leading
international bank, comes as a testament to its innovative DNA and the hard
work and collaborative effort that went into developing and launching this
truly unique brand.
ila’s brand is built around the concept
of a journey and logo design is based on reflection- the English logo has been
designed as a reflection of the Arabic in mind, keeping the brand promise at
heart– “banking that reflects you”. The logo is playful, bold and dynamic,
setting it apart from other brands in the financial world. The magic of this
logo is that it is dual language; when flipped horizontally it can be read
fluently in Arabic. Pairing bright green and navy blue, its striking colour
palette is smart and futuristic. The typography is minimalist and fuss free,
reinforcing the seamless efficiency of the banking app.
Arabic for the word ‘to’, ila
encapsulates the Bank’s mission to reflect the needs of its users, propelling
them on a journey from where they are ‘to’ where they aspire ‘to’ be in the
“We are thrilled to have received this
remarkable recognition from the industry’s finest minds. Since inception, we
set out to create an innovative and energetic brand that supports our strategic
agenda to disrupt banking and spark a lifestyle movement. We knew we had
created something special and this win reinforces our pride in what we have
achieved. I would like to congratulate the entire ila team and
everyone else who contributed to developing this brand,” remarks Bank ABC’s
Deputy Group CEO and Chairman of ila bank’s Advisory board Mr. Sael Al Waary.
“ila’s energetic brand mirrors the
spirit of the team that built it and who they built it for. This is indeed a
wonderful achievement and I am incredibly humbled by this win. The brand serves
as a continuous reminder of what ila stands for: a bank that listens, understands
and acts on customer needs through an extremely personalised approach to
banking and financial management, powered by cutting-edge technology, AI and
data analytics,” remarks Mohamed Al Maraj, CEO, ila Bank Bahrain.
Bank ABC Group Head of Communications,
Fatema Yusuf added, “We are delighted to receive these awards, which attests to
the great team effort and months of hard work. The smart play on the word ‘ila’
embodies the essence of the offering, which is ‘naturally smart’ and is
indicative of our objective to enrich our customers’ lives with banking
solutions that mirror their changing needs, goals and aspirations.
We share this recognition with
SuperUnion, our branding partner, and Bladonmore for their innovative
communication support during the launch.”
Dedicated to the global rebranding and
brand development industry, Transform MEA is organised by the UK based
Transform magazine to recognise excellence in brand development, brand
advancement and visual identity rebranding based on a number of criteria such
as content, strategy, execution, type and business sector. The awards also
celebrate the most innovative, creative and successful brand work across the
world, including the MENA region.