In our journey to aid corporate clients on their transition strategies, we are
introducing key initiatives to equip our client-facing teams with the necessary
tools and innovative product solutions. These include our comprehensive Client ESG
Risk Assessment methodology and enhanced processes to capture our sustainable and
transition finance. In parallel, we will initiate a product development programme
which will focus on the creation of innovative client solutions to support our
clients’ transition strategies.
In Retail, we are building on our achievements by expanding our mobile banking offering across the Group’s MENA units. The launch of our “Blue App” in Egypt is part of a mega marketing campaign in April 2025, and we are on course to deliver Blue Apps in Tunisia and Algeria during 2025, to make personal finance more efficient and inclusive. In parallel, we will actively review our green retail finance product offering to help our customers lead a more sustainable lifestyle.
Collaboration and innovation will remain the key drivers of our strategy and a critical area of focus for the Bank is accelerating sustainable finance through strategic partnerships. We aim to increase our focus on building high-impact relationships in 2025, as we emphasise client-focused initiatives that accelerate our provision of sustainable and transition finance. By working together with our partners, clients, and employees, we look forward to unlocking the full value of sustainability and making a meaningful impact.