Strategic Intent

​​​​​​​​​​​Strategic Intent

To be MENA’s leading international bank.

Strategic Objectives​
  • Build focus to unlock the full potential of our global Wholesale Bank.
  • Digitise Retail Banking in MENA and grow our Commercial Banking in Brazil.
  • Enhance the Group’s operating model to increase resilience and strengthen culture.
  • Seek inorganic opportunities to address our model constraints and improve Group returns.
Our Core Values
  • Client Centric
  • We are committed to knowing our customers and developing long-term relationships.

  • Collaborative
  • We work together as one team across our international network, providing a superior client experience.

  • Consistent
  • We are trusted to deliver every time in the right way, demonstrating integrity to all our stakeholders.


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