Strategic Intent
   To be MENA’s leading international bank.
Strategic Objectives
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      Build focus to unlock the full potential of our global Wholesale Bank. 
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      Digitise Retail Banking in MENA and grow our Commercial Banking in Brazil. 
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      Enhance the Group’s operating model to increase resilience and strengthen culture. 
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      Seek inorganic opportunities to address our model constraints and improve Group returns.
 
 
Our Core Values
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      Client Centric 
We are committed to knowing our customers and developing long-term relationships.
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      Collaborative 
We work together as one team across our international network, providing a superior client experience.
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      Consistent 
We are trusted to deliver every time in the right way, demonstrating integrity to all our stakeholders.